Sales Business Letter?

Do you need a sales business letter?

A lot of people I talk to on a daily basis feel sales letters are too long and people don't read them.

The odd thing about this to me is they say that yet invariably they've bought products from long form sales letters! People have been marketing with sales business letters for a hundred years.

This is really one of those evergreen marketing strategies that keeps on working.

But how does that help you?

Here's my plan for you:

Step one: Write out every single feature of your product or service.

A feature is something your product or service has. Like a pencil has black lead. That sort of thing.

Step two: For every feature ask yourself, "What does it DO?" This is what Eugene Schwartz, the famous copywriter, used to call a "doesi." What does it do?

Step three: For each doesi, ask yourself how that creates a benefit to the buyer. This is your BENEFIT. People don't buy products or features. They buy benefits.

Step four: Think of a specific person who is or would be the ideal buyer for your prospect or service.

Get their picture in your mind. Michael Masterson from Agora actually recommends getting a picture of them and putting it on your computer as you write! I love that idea.

Step five: Now, imagine you're having coffee with that person and you're taking every single feature, explaining the doesi of it to that person, then walking them through exactly and specifically how it benefits THEM.

Step six: Create a headline that articulates the single biggest benefit to the buyer.

The headline is the ad for the ad. And it should give a giant benefit or promise to the potential buyer.

Step seven: Write three opening paragraphs that really grab the reader and make 'em wanna read the rest of the letter.

Marlon Sanders

For sales business letter secrets, visit my blog at: http://www.marlonsnews.com. And for sales business letter software that will help you compose your letter, go to: http://www.pushbuttonletter.com.