Salesletters on Wordpress

Hey,

Forgot to tell you.

My sales letter blog on Wordpress is taking shape.  Check it out.

Marlon

Info Product Creation Dashboard?

Hey,

Marlon here.

Well, if you know me much at all, you know one of our latest products is the Info Product Dashboard.  Now, what I wonder inside my head is if it would have been better to call it "Info Product Creation Dashboard."  

The reason I say that is:

1.  It's a longer name.  That's NOT good.

2.  But it gets the word "creation" in there. That IS good because it describes what it does better.  Just the term "Product Dashboard" could mean about anything.

So it's a half dozen one way or the other.  Fortunately, the URL of ProductDashboard.com was an easy choice and works well.

Here's a take away you can use:

Try taking whatever it is you do or whatever you sell and break it down into step-by-step chunks for people. It's a cliche but you eat an elephant a bite at a time.

Even people who are highly intelligent prefer to have things in a step-by-step procedure they can easily follow.

Marlon

How to Write A Great Headline

Hey,

Your headline of your sales letter is extremely important.

The web is largely built on headlines.  If you don't believe that, check out cnn.com and msnbc.com.  Their pages are built with lots of catchy headlines that COMPEL you to read the articles.

Watch what headlines grab YOUR attention.  

Just by becoming aware of headlines that reach out and seduce you into paying attention to them, you'll become better at crafting headlines for your sales business letter.

Marlon