Wednesday, April 30, 2008

Posting A Sales Letter On Blogger? Pimp It Out and Pump It Up


If you're posting a sale letter on Blogger, try using Blogger Buster to pimp out your Blogger. I love that site. It's filled with Blogger tricks, secrets and techniques -- literally.

No hype there.

Like this one. Did you know that at the bottom of Blogger is your Atom Feed code. You just right click to get the URL. But check this out. You add a ?alt=rss or something like that onto the end of that URL and it makes it an rss feed!

Read about it here:

How cool is that. They even have a little rss maker widget over there. And more cool stuff than you can imagine. So check it out.

Oh, while I'm at it, here's another resource from there:


Tuesday, April 29, 2008

Salesletters on Wordpress


Forgot to tell you.

My sales letter blog on Wordpress is taking shape.  Check it out.


Info Product Creation Dashboard?


Marlon here.

Well, if you know me much at all, you know one of our latest products is the Info Product Dashboard.  Now, what I wonder inside my head is if it would have been better to call it "Info Product Creation Dashboard."  

The reason I say that is:

1.  It's a longer name.  That's NOT good.

2.  But it gets the word "creation" in there. That IS good because it describes what it does better.  Just the term "Product Dashboard" could mean about anything.

So it's a half dozen one way or the other.  Fortunately, the URL of was an easy choice and works well.

Here's a take away you can use:

Try taking whatever it is you do or whatever you sell and break it down into step-by-step chunks for people. It's a cliche but you eat an elephant a bite at a time.

Even people who are highly intelligent prefer to have things in a step-by-step procedure they can easily follow.


How to Write A Great Headline


Your headline of your sales letter is extremely important.

The web is largely built on headlines.  If you don't believe that, check out and  Their pages are built with lots of catchy headlines that COMPEL you to read the articles.

Watch what headlines grab YOUR attention.  

Just by becoming aware of headlines that reach out and seduce you into paying attention to them, you'll become better at crafting headlines for your sales business letter.


Monday, April 28, 2008

Wow, just learned some stuff about Facebook


Just learned some stuff about Facebook:

1. By commenting on people's walls, they'll view your profile.

2. You get to list your URL for your Sales Business Letter in your profile.

3. From your profile they go to your web site.

4. A poke is the same thing as a hi or hello

5. Respond to a poke by writing a note on their wall.


Friday, April 25, 2008

How To Track Your Business Sales Letters With Feedshark

Feed Shark

There's a service called Feed Shark at:

What it does is allows you to submit your sales letters to sites so that Google and other search engines can find and spider them.

This is a good thing. I've found that my blog posts and sales letters sometimes have a hard time getting found by the search engines. That is why I'm submitting this blog to Feed Shark. It was recommended to me by Melvin Perry, a sharp seo guy.

Anyway, we'll see if Google finds this blog now or not. I tried using pingomatic or pinggoat but somehow that didn't work. I think I also tried a post on Propeller. Sometimes the biggest problem in getting your sale business letter into the search engines is just getting it recognized to begin with.

What good does it do to write a GREAT sales letter if it isn't in Google, MSN or Yahoo?


Sales Business Letter Secrets Revealed

I wanted to make a quick post about sales business letter secrets and tricks I've learned over the years.

Here are a few for your review:

1. Do NOT be afraid of writing letters that are too long.

Be afraid of being too boring! This is the mistake MOST people make.

2. Write the way you talk.

A lot of people don't write the way they talk. Pretend you're having coffee with someone and you're explaining the benefits of your product or service.

3. Write without editing. Then edit.

Do NOT try to write and edit at the same time. Write, then go back and edit. Write two or three times the amount of copy you need.

4. Put yourself in the reader's shoes. Write from THEIR perspective, not yours. It's called WIFM. What's in it for me? Always put a lot of WIFM in your letters.