Sales Business Letter Secrets Revealed

I wanted to make a quick post about sales business letter secrets and tricks I've learned over the years.

Here are a few for your review:

1. Do NOT be afraid of writing letters that are too long.

Be afraid of being too boring! This is the mistake MOST people make.

2. Write the way you talk.

A lot of people don't write the way they talk. Pretend you're having coffee with someone and you're explaining the benefits of your product or service.

3. Write without editing. Then edit.

Do NOT try to write and edit at the same time. Write, then go back and edit. Write two or three times the amount of copy you need.

4. Put yourself in the reader's shoes. Write from THEIR perspective, not yours. It's called WIFM. What's in it for me? Always put a lot of WIFM in your letters.

Marlon